baby botox injectables

Why 20-year-olds Are Getting Hooked on “Baby Botox”

Micro-Botox, barely-there Botox, preventative Botox, baby Botox. Whatever you’ve heard it called, what it comes down to is this: Younger people are using Botox — the brand name of the neuromodulator known as botulinum toxin — to prevent fine lines and wrinkles.

By using preventative Botox, younger women can fend off wrinkles before they even form.

Carolyn Pampalone, RN, BSN, and owner of Naya Aesthetics explains it like this: “Basically, every day while you’re talking, sleeping, and thinking you make expressions using the muscles in your face. Over time these repeated movements go on to create permanent creases. By using small amounts of Botox your face moves less. This prevents those creases and wrinkles from becoming a problem as you age.”

According to the Washington Post, Botox received FDA approval to fight existing wrinkles in 2002. But, they say, preventive injections have spiked in recent years. This is fueled by social media posts and influencers targeting a younger market. One recent viral TikTok video showed a wrinkle-free transformation of a 28-year-old woman that would have someone who had never even thought of Botox scrambling to find the nearest injector. Elle magazine pegged the spike in treatments to the pandemic as we all started back at ourselves in a stream of Zoom calls leaving seemingly everyone in need of a refresh. 

How — and Where — Botox Works

Botox is most commonly used in the forehead, and between the eyebrows — to target the lines often referred to as “the 11s” — and in the corners of the eyes, to target what’s known as “crow’s feet.” “Baby Botox” refers to the lower amount of Botox used. While traditional injections are made up of about 50 units, for preventative purposes the injector might use 25.

Botox injections — or Dysport, another brand name for botulinum toxin which Naya also uses for their clients — can start working days after injections, with up to 14 days to show the full results. The results last up to four months for most people. But preventative Botox generally can be done as often as every three months for optimum results.

Botox Side Effects

Common side effects following the procedure include minor bruising or swelling. In some rare cases, clients can develop a headache. You can read more about botulinum toxin on the American Academy of Dermatology, the American Society of Plastic Surgeons, or the Naya website. Your Naya healthcare practitioner can also help with any questions or concerns you may have about the procedure.

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